C O N C E P T • A R T D I R E C T I O N • D E S I G N
AIDS/LifeCycle: Ride Out Loud
AIDS/LifeCycle is where a diverse community, rich with culture and fearless ambition, come together for one epic, weeklong 545-mile bike ride from SF to LA. The ride is bright community of all ages and backgrounds, unapologetically passionate about their mission to end AIDS.
Poster Designs
Logo Design
The logo’s negative space shows the spokes of a bicycle wheel.
This spoke pattern also mimics a sunburst, making the visual a nice representation of California, where the ride takes place (from SF to LA).
More Visual Identity
The Team
Creative Directors: Bang Pham and Yama Rahyar
Art Director: Mara Conway
Copywriter: Jamie Dos Santos