C O N C E P T • A R T D I R E C T I O N • D E S I G N
Meet the 2023 Honda CR-V
We showcased the CR-V’s rugged versatility by using a split screen to highlight the various places the CR-V might take you. With so many amazing aspects of this vehicle, it’s only fitting we use two screens to capture it all.
How We Shot It
Using the same technology pioneered by shows like the Mandalorian, we shot against a 64-foot curved LED Wall at an Extended Reality Production Stage to produce realistic reflections of our backgrounds in the vehicle’s sheet metal live in-camera, and added parallax in post to emphasize the effect. This was the first time Honda or RPA had ever used anything like it.
The Team
Creative Directors: Bang Pham and Yama Rahyar
Art Director: Mara Conway
Copywriter: Jamie Dos Santos