The Honda Classic

C O N C E P T • A R T D I R E C T I O N • D E S I G N

Competing at The Honda Classic doesn’t just take guts. It takes passion, drive, and the willingness to face challenges head-on.

This tournament is more than just a game, so we created a bold new look and feel for Honda’s 40th year supporting the Honda Classic in sunny Palm Beach, Florida. We used the iconic Honda Classic logo flag shape as a frame to highlight the players who competed in the tournament.

PRINT

Pole banners
surrounding the
PGA National
Golf Course in Palm Beach.

ASSET GENERATION

We worked with Miami based photographer Ivan Lanz (@ivesmatik on Instagram) to create assets for social media that would honor The Honda Classic event and the Honda Ridgeline.