C O N C E P T • A R T D I R E C T I O N • D E S I G N

One Show Competition Submission for WhatsApp

“How are you doing?” It’s the typical way we greet each other, and inevitably we get a quick “How are you doing?” right back. When did this very intimate question lose its meaning? And why did we stop answering it genuinely? Through WhatsApp, we want to change the way we as and answer this question by encouraging an open dialogue, where we don’t just ask how someone is doing as a shallow greeting, but rather because we really care to know.

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Tearing back surface layers, revealing how people are really doing behind their smiles.

Docuseries Preview

What happens when, instead of asking someone “How are you?” you ask “How are you REALLY?”

Augmented Reality Wild Postings: Hover to Uncover

App Innovations

The Team

Art Director: Mara Conway

Copywriter: Alexis Johnson

Copywriter: George Sloan

Copywriter: Bryan Wong

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