For RPA’s 2020 celebration of Women’s History Month, we wanted to challenge inherent prejudices and demoralizing language by rewriting ambivalent statements into assertive declarations.

In addition to social media posts, these videos were to be displayed on in-office monitors. We also planned an interactive exhibit inviting our associates to “edit out doubt” by striking through discouraging remarks.

This campaign idea was soon augmented when we collectively faced a global pandemic and found heroes right in front of us: The women of RPA adapted fast to support their teams and our clients, all while staying on top of their workloads remotely. Many did so while also taking care of their families. During this time of unprecedented uncertainty, women demonstrated, once again, why one should never doubt their abilities to lead a team, a project, or something even greater.