C O N C E P T • A R T D I R E C T I O N

Southern California Edison: Safety Wins

Electricity powers and enables so many amazing things, but it can also create dangerous situations. That is why we created the “Safety Wins” campaign to educate people about how to be safe and stay prepared. We used Southern California Edison’s own Walter the Safety Squirrel to host a brand new game show that puts SoCal residents’ safety knowledge to the test.

The final result is a multichannel, multilanguage campaign that encourages active learning and helps reinforce vital safety information. Because we all win when we know how to stay safe.