C O N C E P T • A R T D I R E C T I O N • D E S I G N
One Show Competition Submission for WhatsApp
“How are you doing?” It’s the typical way we greet each other, and inevitably we get a quick “How are you doing?” right back. When did this very intimate question lose its meaning? And why did we stop answering it genuinely? Through WhatsApp, we want to change the way we as and answer this question by encouraging an open dialogue, where we don’t just ask how someone is doing as a shallow greeting, but rather because we really care to know.
Print Ads
Tearing back surface layers, revealing how people are really doing behind their smiles.
Docuseries Preview
What happens when, instead of asking someone “How are you?” you ask “How are you REALLY?”
Augmented Reality Wild Postings: Hover to Uncover
App Innovations
The Team
Art Director: Mara Conway
Copywriter: Alexis Johnson
Copywriter: George Sloan
Copywriter: Bryan Wong